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    <loc>https://www.verummarketing.com/blog/batching-for-the-unexpected</loc>
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    <lastmod>2025-09-12</lastmod>
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      <image:title>Blog - Batching for the Unexpected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.verummarketing.com/blog/shallow-marketing-isnt-cutting-it-anymore</loc>
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    <lastmod>2025-09-05</lastmod>
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      <image:title>Blog - Shallow Marketing Isn’t Cutting It Anymore - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Shallow Marketing Isn’t Cutting It Anymore - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.verummarketing.com/blog/send-one-email-a-week-even-when-you-dont-know-what-to-say</loc>
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    <lastmod>2025-08-26</lastmod>
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      <image:title>Blog - How to Send a Weekly Email Even When You Don’t Know What to Say - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/blog/your-moms-the-only-one-opening-your-emails-lets-fix-it</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1755628616400-RGP7S86QSXMEJL27W70P/unsplash-image-z1uhic2f7Tg.jpg</image:loc>
      <image:title>Blog - Your Mom’s the Only One Opening Your Emails (Let’s Fix It) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/4678ca33-a707-43e3-99da-0ad337cca8d9/Copy+of+AI+can%27t+make+a+person+feel+seen.png</image:loc>
      <image:title>Blog - Your Mom’s the Only One Opening Your Emails (Let’s Fix It) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.verummarketing.com/blog/pjr1407u72myqpb639d6gqxw0r499t</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-07</lastmod>
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      <image:title>Blog - How to be a Human in Your Newsletter (Especially if You're Using Robots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1754600952669-XKWKM5C3R46LSEEGMQF1/unsplash-image-ClIEDXAR5Lg.jpg</image:loc>
      <image:title>Blog - How to be a Human in Your Newsletter (Especially if You're Using Robots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.verummarketing.com/blog/unpopular-opinion-the-word-storytelling-doesnt-belong-in-your-title-or-job-description</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-07</lastmod>
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      <image:title>Blog - Unpopular Opinion: The Word “Storytelling” Doesn’t Belong in Your Title or Job Description - Make it stand out</image:title>
      <image:caption>Image generated with ChatGPT (DALL·E)</image:caption>
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  </url>
  <url>
    <loc>https://www.verummarketing.com/blog/how-to-write-emails-that-stand-out-and-avoid-reader-fatigue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/5114b10b-c0cc-49a3-847a-4af75a8897b8/Subheading+%281200+x+800+px%29.png</image:loc>
      <image:title>Blog - How to Write Emails That Actually Get Opened and Read - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/blog/faux-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/a35dff2f-bc8c-4d80-8b74-4b9cb1afe40f/Faux+Action+%281%29.jpg</image:loc>
      <image:title>Blog - Is Faux Action Hurting Your Business? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1648486089132-KM1UPU92OR9UR026GKLP/unsplash-image-aQfhbxailCs.jpg</image:loc>
      <image:title>Blog - Is Faux Action Hurting Your Business? - Growth Action Examples:</image:title>
      <image:caption>Creating and posting a promotion to attract more clients Sending a proposal or reaching out to potential clients Creating a content calendar for the next month Asking a current client for a referral</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1648485738419-J7Y2CDB0T5JR9LTBU00Y/unsplash-image-KY01qp6xKlQ.jpg</image:loc>
      <image:title>Blog - Is Faux Action Hurting Your Business? - Faux Action Examples:</image:title>
      <image:caption>Designing a logo Selecting your brand colors Choosing a website name Stalling progress until after you take/finish that course Responding to emails or comments on your posts (this one is important and can be a growth action, but be careful with how much time you spend doing this)</image:caption>
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  <url>
    <loc>https://www.verummarketing.com/blog/five-mistakes-to-avoid-when-writing-your-about-page</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1639485393794-UX06B7UEHKF8FYO2NI38/unsplash-image-Nv-vx3kUR2A.jpg</image:loc>
      <image:title>Blog - Five Mistakes to Avoid When Writing Your About Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/blog/how-to-enjoy-doing-the-parts-of-your-business-that-you-dont-like</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1638202869320-Q7RF7GUGNCO5TF8ZUX84/unsplash-image-rBPOfVqROzY.jpg</image:loc>
      <image:title>Blog - How to Enjoy Doing the Parts of Your Business that You Don’t Like - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/7750c114-9693-4ffa-9e3d-969e4775244b/unsplash-image-CO6r5hbt1jg.jpg</image:loc>
      <image:title>Blog - How to Enjoy Doing the Parts of Your Business that You Don’t Like - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/blog/provide-free-content-to-get-paying-customers</loc>
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    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
    <image:image>
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      <image:title>Blog - Provide Free Content to get Paying Customers</image:title>
    </image:image>
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  <url>
    <loc>https://www.verummarketing.com/blog/how-to-make-social-media-marketing-less-stressful</loc>
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    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1592929549868-M9UGLM1MW3NQK29W7XEV/image-asset.jpeg</image:loc>
      <image:title>Blog - How to Make Social Media Marketing Less Stressful</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/blog/is-perfectionism-killing-your-dreams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1591813983858-AZLA9SNE7MLZFQ8FV3P2/image-asset.jpeg</image:loc>
      <image:title>Blog - Is Perfectionism Killing Your Dreams?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/blog/spring-is-your-marketing-blooming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1588860820850-6S9D0I7I1DOX2TRB3DSK/Cherry%2BBlossom.jpg</image:loc>
      <image:title>Blog - Spring: Is Your Marketing Blooming?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1588860452378-F2XZ00UY965SSLJCQKSC/image-asset.jpeg</image:loc>
      <image:title>Blog - Spring: Is Your Marketing Blooming?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/blog/social-listening-are-you-doing-it-right</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1586271921410-C0HURGS79VEIH2KAK98P/music-304644_640.png</image:loc>
      <image:title>Blog - Social Listening: Are You Doing It Right?</image:title>
    </image:image>
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  <url>
    <loc>https://www.verummarketing.com/samples-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-18</lastmod>
  </url>
  <url>
    <loc>https://www.verummarketing.com/samples-1/blog-post-title-four-sx6fj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
  </url>
  <url>
    <loc>https://www.verummarketing.com/samples-1/email-sequence-for-financial-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
  </url>
  <url>
    <loc>https://www.verummarketing.com/samples-1/seo-blog-post-for-financial-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
  </url>
  <url>
    <loc>https://www.verummarketing.com/samples-1/blog-post-title-two-jwzcl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1640880163414-NU2L18R2SUONDKVDGXNM/fruit-2305192_640.jpg</image:loc>
      <image:title>Samples - Welcome Email for a Nutritionist - The copy in a Welcome email for subscribers to a nutritionist’s email list.</image:title>
      <image:caption>Goal: establish trust and set expectations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/samples-1/blog-post-title-three-4yp8z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1640888389638-X0KSC89PPX3LRXYIW0R7/unsplash-image-uPIM1n7Dilg.jpg</image:loc>
      <image:title>Samples - Blog Post for Real Estate Company - Content to inspire readers to consider Charlotte, NC as their home, since many buyers were coming from out-of-state.</image:title>
      <image:caption>Goal: Give readers a small taste of what summers are like in Charlotte to help influence the buying decision.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.verummarketing.com/about-us</loc>
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    <priority>0.75</priority>
    <lastmod>2025-10-10</lastmod>
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      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.verummarketing.com/our-services</loc>
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    <priority>0.75</priority>
    <lastmod>2024-05-06</lastmod>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/199de00a-5a76-4bd4-8d29-41526b61ce1a/3.png</image:loc>
      <image:title>Services</image:title>
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  <url>
    <loc>https://www.verummarketing.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/887a7d7e-1f73-4abb-be9d-b1110a113c98/IMG_7827.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/1640901207174-UAV52YUYI8DIVIFWHVEO/unsplash-image-fPbDggoRaQA.jpg</image:loc>
      <image:title>Home - “Content Marketing is all that Marketing has left.”</image:title>
      <image:caption>– Seth Godin, Author and Marketing Strategist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbf378c23861854274bb9f4/241d2462-5cf2-4167-9e26-79ca2e49f970/Janet+for+testimonial+page.jpg</image:loc>
      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.verummarketing.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-25</lastmod>
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  <url>
    <loc>https://www.verummarketing.com/privacy-policy</loc>
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    <lastmod>2023-07-16</lastmod>
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