Spring: Is Your Marketing Blooming?
Spring is such a beautiful time of year. Leaves return to the trees, flowers bloom, and the temperature starts getting warmer. Spring includes a rebirth and a fresh start, which can be applied to your business. So, let’s use some spring analogies to check in on your marketing.
Include Warm And Cool In Your Marketing
If you go straight to hot in your marketing strategy, your flowers will burn. Read: going straight for the sale is a turnoff and your potential customers will ignore your content. You must go through the know – like – trust marketing process with your audience. They need to spend some time getting to know your brand. They will then begin to trust you and move toward liking you. THEN you can ask for the sale. Note: this is especially important in email marketing.
April Showers…
In marketing, we use the term “drip campaign” to describe a series of content that gives the audience bits of information to help walk them toward a conversion – usually a purchase. Watering, or dripping, makes it easy for your audience to follow where you’re trying to take them. For example, if you own a gym, you might do a drip campaign where you show little by little what your new fitness program entails. The first post shows what starting the program looks like. The second might be an eating plan for the day. Third, you show a video clip of a specific move in the workout. The fourth is a post of someone’s results. And, finally, fifth is a post inviting people to try it out. April showers bring May flowers; drip campaign trail leads to the sale.
Spring Cleaning
Spring cleaning your marketing. Perhaps your website needs to be updated, your logo modernized, or your content cleaned out. If your offerings have changed, you may need to archive old content that talks about it. Promotions can stay – it can show a potential client what sort of incentives they can look for in the future – but if you no longer offer a service, it might be best to remove a post about it. If you’re not sure if any of this needs to be done, ask an employee or trusted friend/colleague. A fresh look or perspective can help you decide what needs to be cleaned or updated.
Plant Your Crops And Cultivate Them
Sew the seeds of a content marketing plan to initiate growth and/or awareness. Make a schedule to tend to your content consistently. You can’t just throw seeds down randomly and expect them to be fruitful. You must create a consistent schedule with varied content, and then check in and see how your posts are doing. This brings us to…
Check In On How Your Plants Are Responding
AKA – see how your audience is responding and adjust your strategy accordingly. If you’ve planned to water your crops once a day, but you’re getting a lot of rain, you’ll need to adjust your schedule. The same goes for social media marketing. If your audience isn’t responding to one type of content but is interested in another type of content, you might need to adjust to create more of the content your audience is interested in.
Wherever you are in your business, it’s always beneficial to do a little spring cleaning.
